Classic Strategic Advisory

Growth Strategy

Analyzing your actual markets. Understanding Your customers. Designing Your Growth Strategy. Building on Your own Strengths. Making it happen, with Your People.

Go-to-Market Strategy

Understanding Your new Offering. Analyzing customers and competitors. Developing Your profit-optimizing approach to market. Setting up Your roadmap to market.

Pricing Optimization

Analyzing your situation. Assessing value gaps, price gaps, service cost gaps. Identifying the best levers to improve pricing. Designing appropriate actions. Delivering results.

Profit Optimization

Analyzing your situation. Assessing where you leak profit. Deep diving in critical areas. Identifying levers to improve. Defining actions. Delivering results.

Product Launch

Analyzing customers, competitors, buying process. Developing the profit-optimizing positioning and business case. Setting up your launch-roadmap.

Value Pricing & Selling

Analyzing products economic value in relevant use situations and the competitive situation. Deriving your value price and setting-up a value sales approach.

How to launch a new product?

We’ analyze the market, define positioning & pricing.


  • Hospital equipment and consumables

  • Ambulant equipment and consumables

  • Dialysis equipment & consumables

  • Implants

  • Hospitals and ambulatory care

  • Financial services: Retail and private banking

  • Card- and Payment-processors

  • Information- and Market Research Providers

  • Carrier

  • Cloud-Services

  • Patented Pharmaceuticals

  • Pharmaceuticals going off patent

  • Hospital generics

  • Generics

  • Mechanical engineering

  • Steel refining

  • Electronic/optical engineering

  • Network components manufacturer

How to improve profitability?

Let’s find out where you leak it today. Pick the right levers.